Internet Service Provider Format Brand Identity
My Design Services:
Logo Redesign and Brand Refresh
Business Card Design and Production
Company Calendar Design
Corporate Folder and Stationery Design
Custom Merchandise Design including T-shirts and Sweatshirts
In Mariupol, a city with over 450,000 residents, the telecommunication market is highly competitive. Format, a local internet service provider, required a distinct brand identity to stand out. I was tasked with developing a visual identity that accurately reflected Format and made a lasting impact on the community.
Through a series of strategic design initiatives, including a redesigned logo and cohesive branding materials, Format's presence was enhanced. Business cards, calendars, and corporate folders served as effective brand ambassadors, while custom merchandise promoted brand visibility among citizens. This comprehensive approach resulted in a significant increase in Format's brand recognition, reaching 70% in Mariupol.
